Hair mask: what it is and why you need it!

At Lasève, we believe in a simple, natural and hassle-free hair routine. But if there's one product we can't live without, it's our nourishing mask ! With the amount of torture we put our hair through on a daily basis, incorporating a mask into our routine is the lifesaver for distressed locks. And yet, a large number of girls skip this essential step in their beauty ritual! Here are 5 things to know about hair masks to convince you to take action.

1 - These are not very thick version conditioners!

Conditioner is the first thing a hair mask is often compared to even though it is a completely different treatment. Conditioner helps protect hair from environmental aggressors such as dirt, sun and pollution and makes it more manageable. But most of the benefits of a conditioner are limited to the outer layer of the hair. This is where a mask differs: it provides intense hydration that penetrates deeper into the hair structure. It does more than just soften your hair, it nourishes and regenerates.

2 - Do I really need a hair mask?

Do you have hair? If you answer yes, you probably need a hair mask! Hair is made up of three layers and when the outer covering is damaged, it leaves the inner layers exposed and vulnerable, leading to dryness, frizz and a general lack of bounce and shine. Even if you don't subject your hair to chemical treatments, environmental factors like stress, pollution, and dirt change hair texture over time. A hair mask penetrates deeper into the hair shaft to help repair daily damage. It is an ally when we want to restore shine to our hair.

3 - How to choose the right mask?

The range of hair masks is huge and it's easy to get lost. Here's a golden rule ( which applies to all your purchases! ): whatever the product, don't be fooled by marketing! Packaging giving the impression of containing more product, vibrant colored labels, “catchy” phrase: everything is done to distract you from the thing that really matters: the ingredients ! Both those to avoid (sulphates, silicones, etc.) and those to look for. Here are some ingredients with multiple benefits that are present in the Lasève nourishing mask :

- Almond Oil - light, yet hydrating, making it well suited to all hair types, especially fine, curly hair

- Coconut Oil - able to penetrate deep into the hair shaft and nourish

- Organic maple water - rich in vitamins, minerals and antioxidants, making it suitable for all hair types

- Shea Butter - with its high concentration of fatty acids, vitamins and minerals, shea butter is ideal for repairing dry and damaged hair

- Glycerin – a natural humectant that improves hair hydration

- Birch sap - highly hydrating and strengthening, it protects against future damage

- Lavender oil - soothes the scalp and reduces dandruff

4 - Instructions for use

To apply a hair mask according to the rules of the art – and for guaranteed effectiveness! –, use it after shampooing, on damp but towel-dried hair. We apply it strand by strand, paying particular attention to the lengths and especially the ends, because they are the oldest and most fragile part of your hair. Leave it on for 5 minutes to 15 minutes (take the opportunity to exfoliate, apply a mask on your face or simply relax with a good book in your bath). For hair that requires repair and intense hydration, it is recommended to apply the mask for 30 minutes to 1 hour, or, even better, to leave it on overnight. And don't forget to rinse thoroughly: if the mask is poorly rinsed, the hair can no longer breathe and becomes fragile.

5 - Frequency

The right frequency and regularity are the key to success in giving your hair the nutrients it needs. There are so many factors that damage your hair that it's important to get into the habit of applying a mask every week. This must of course be adapted according to the nature of your hair: if it seems heavy to you, space out the treatments... and vice versa if it seems to require more!

Hoping that this little article helps you better understand the multiple benefits that hair receives when a hair mask is integrated into its routine. :)